Corporate Identity System
CIS (Corporate Identity System) is a set of design elements used by a company to convey its brand image. It includes three major components: Mind Identity (MI), Behavior Identity (BI), and Visual Identity (VI or VIS).
Visual identity system
Visual Identity is a set of design elements used by a company to convey its brand image. These elements can be applied to various communication and promotional activities, such as trademarks, websites, advertising, promotional materials, and other communication channels. Visual Identity is an important component of a company’s brand strategy, which can help build a unique brand image, increase brand recognition, and consumer loyalty.
Visual Identity usually consists of several elements
Logo
Trademark is the core identity element of a company, which can include text, graphics, logos, symbols, and other signs.
Color
Color is an essential element of the brand image, conveying emotions and personality.
Font
Font helps build the brand’s style and image and enhances brand recognition.
Graphic
Graphics can be concrete products, characters, or other elements, or abstract patterns used to convey the brand’s image and style.
Style
Style refers to the overall style, image, and atmosphere of a company, which can be specific design styles, such as modern, minimalistic, industrial, etc.
Mind Identity
Mind Identity (MI) represents the core values, mission, vision, and other concepts of a company. MI’s purpose is to resonate with consumers and establish an emotional connection with them. MI can be conveyed through text, images, colors, music, and video.
Behavior Identity
Behavior Identity (BI) refers to the characteristics and performance of a company in behavior and action. BI is another essential component of the CIS system, which can strengthen brand image, increase customer loyalty, and promote sales growth. BI can be achieved through promotional activities, product design, employee training, work environment, public welfare activities, etc.
Here are the plans that may be suitable for you
We provide design services for any items required by the company, including the application of CIS, social media application, packaging design, advertising, and more. Monthly and yearly subscription service is available.
Branding
We provide comprehensive CIS planning to create a highly competitive brand image for you. We firmly believe that only high-standard design can make a brand stand out.
